A Jolly Good Witch, 1922
The caption on this “Halloween Greetings” postcard is “Wishing you a jolly good time.” There is no publisher credited on the verso, just a series number (“Halloween Series No. 42”) and the statement “Made in U.S.A.”—which is likely to be untrue. J. L. Mashburn estimates that “at least ninety percent of all Halloween cards and almost all of the 1900–1915 era, were printed in Germany by the great German lithographers, and were done exclusively for the American trade” (Fantasy Postcards: A Comprehensive Reference (1996), 235).
A couple of specialists claim that this card was printed by E. Nash Co. of New York, but as I have explained previously, Nash was only in business from 1908–10 and “since Nash cards are highly sought after and expensive, dealers have a vested interest in attributing anonymous cards to Nash, even ones postmarked over a decade later!” The seller of this card went further and claimed that that the art is a “Schmucker-style lady-witch”—which rivals Arnie’s English-is-not-my-first-language effort: “Don’t be economic girlie men.”
What I can tell you is that Thelma posted this card from Wolfeboro, NH to Mr P. Nelson in East Wolfeboro on the afternoon of 30 October 1922. I can also tell you that Thelma had excellent taste in halloween postcards, because—as you can see—the vignette on this card is stunning.
One thing to note about the artwork is the broom-shaped hat-pin thing tucked into the hat-band. I have seen this in a few places now, but it seems that I have not published any of them yet, so you’ll just have to take my word for it: this is regular theme in witchy images! [see update below]
Regular visitors to this blog will, however, have seen the beauty-with-a-hag-mask theme before (or, as I like to think of it, the “OMG the hag is a hottie” theme). Two of the best examples of this are this one from 1949, where a woman, on her way to a Halloween fancy dress ball, has a hag mask hanging on her wrist, and this stunner from 1964, depicting a naked witch, bathing in her cauldron, who has taken off and hung up her hag mask—along with the rest of her clothes.
Because I was so taken with this image, I photoshopped the caption away and re-oriented the image. I am not sure why I do these things, some images just cry out for it …