31 Days of Halloween – Day 10 – stuff I leave out no. 4
I’ve decided to continue my series of Halloween-themed advertisements. In this case though, it is one that doesn’t feature a witch.
I have this advert. in my files because the anonymous model, dressed by John Norman and with accessories by Mr John Inc., was listed on eBay as a witch. The hat wasn’t very clear so I bought it on spec. only to discover that our “bewitching” model is actually a genie or jinn.
The copy might be a little ambiguous with its references to “bewitching” and “my sorcery”:
I dreamed I was bewitching in my Maidenform bra.
My wishes have all come true tonight …
Thanks to … Maidenform’s Maidenette,
the source of my sorcery!
But this is pretty unambiguous:
The advert. is from Life Magazine, although I don’t know which issue; the advertisement itself has a copyright date of 1952. The date is important because, as you can see, the advertising copy starts “I dreamed …” but I Dream of Jeannie started in 1965.