1920s Witch in Stockings

This 1926 advertisement is for Ipswich Hosiery Stockings. It is titled ‘The Modern Witch’. Ipswich Hosiery Mills was established by Amos A. Lawrence in 1868 and, according to Wikipedia, it became the largest stocking mill in the USA by the turn of the century.

The Witch seems to have been adopted by the Ipswich Hosiery Company partly because a number of the people accused of witchcraft during the Salem Witch hysteria of 1692 and 1693 were from that town and a number of the accused were incarcerated in the Ipswich gaol. (Ipswich is located in Essex County in northeastern Massachusetts, about thirty miles northeast of Boston). Advertisements dropped the hag-witch as a logo in the early 20s and replaced it with the sexy witch. In some advertisements both figures appear.

[UPDATE 26 Dec 09: see also the advertisements of October 1926, March 1927 and May 1927.]

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