The October 1911 issue of The Ladies’ Home Journal contains a colour spread under the title “The Halloween Masquerade” with eight designs by Adrienne Brugard and drawings by M. E. Musselman.
The eight designs are: Yankee Doodle Boy, A Very Demure Goose Girl, Up-to-Date Aeroplane Girl, a Witch, Bo-Peep Hunting her Sheep, Pumpkin and Lettuce Girls, A Calico Clown. The spread is promoted in these words:
For a jolly time on Hallowe’en give a masquerade party. How shall I dress? is always the first thought on receiving an invitation to such a party. The girls and boys will look well in these fanciful costumes, some of which suggest others which would be just as quaint and humorous. Ghosts and goblins might accompany the Witch, and Little Boy Blue and other nursery-rhyme characters might go along with Bo-Peep. If the dominos do not sufficiently conceal the features suitable masks may be obtained for a number of these costumes. The more one’s identity is concealed the greater will be the fun.
The attenuated broom carried by the witch suggests that M. E. Musselman was not familiar with the object itself, but the costume is cute. Note the short cape, which turns up in some graphics from the 40s and 50s (here and here). BTW: I love the Lettuce Girl (below)—I can’t understand why this costume has waned in popularity since 1911!
At the foot of the page are two paragraphs (which I have transcribed) that explain you could buy the pattern to three of the costumes. For women, the witch costume was the only one available, men, could choose between the Yankee Doodle Boy and the Clown outfit. It would be nice to think that this meant that the witch costume reigned supreme at Halloween, for women of all sizes (i.e., with bust measurements from 32 to 44 inches). But contemporary photos suggest that the Calico Clown was more popular with women than the witch outfit. And many of the witch outfit people actually wore were hybrids with the clown outfit. After all, it was easy to make!
I haven’t given up hope of finding a surviving pattern for this design, or a costume based on it, or—better still—a contemporary photo of someone wearing this Adrienne Brugard’s creation. Until I do, Musselman’s artwork will have to suffice.
Patterns (including Guide-Chart) for the numbered designs shown on this page can be supplied at fifteen cents for each number, post-free. Pattern No. 4112 [Calico Clown] comes in four sizes: 26, 30, 34 and 38 inches; No. 6409 [Yankee Doodle Boy] in six sizes: 24, 26, 32, 36, 40 and 44 inches chest measure; and No. 6407 [Witch] in seven sizes: 32 to 44 inches bust measure. Order from your nearest dealer in patterns; and by mail, giving number of pattern and bust measure, and inclosing the price to the Pattern Department, The Ladies’ Home Journal, Philiadelphia.
Note—If you want any further information about the costumes shown on this page send an addressed, stamped envelope to the Fashion Editors, The Ladies’ Home Journal, Philiadelphia, who will tell you how to make these costumes, suggesting substitute patterns for any of the unnumbered designs shown on this page. Several of the costumes may be made from discarded dresses, with only a small expenditure for accessories.