31 Days of Halloween – Day 10 – stuff I leave out no. 4
I’ve decided to continue my series of Halloween-themed advertisements. In this case though, it is one that doesn’t feature a witch.
I have this advert. in my files because the anonymous model, dressed by John Norman and with accessories by Mr John Inc., was listed on eBay as a witch. The hat wasn’t very clear so I bought it on spec. only to discover that our “bewitching” model is actually a genie or jinn.
The copy might be a little ambiguous with its references to “bewitching” and “my sorcery”:
I dreamed I was bewitching in my Maidenform bra.
Starlight! Star-bright!
My wishes have all come true tonight …
Thanks to … Maidenform’s Maidenette,
the source of my sorcery!
But this is pretty unambiguous:
The advert. is from Life Magazine, although I don’t know which issue; the advertisement itself has a copyright date of 1952. The date is important because, as you can see, the advertising copy starts “I dreamed …” but I Dream of Jeannie started in 1965.
10 October 2009 at 5:37 PM
Stephen Foster’s song I dream of Jeanie with the light brown hair was an old favourite then. “I dreamed I…in my Maidenform Bra” is regarded as a classic advertising campaign, with many variants, so there probably isn’t any connexion anyway. The lamp is a classic type, often associated with the fairy story Aladdin, so it might be worth looking more closely at the upper fogures.